![Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658071819_.png "Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]")
“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets are going up or down, the message is still “let’s do more with less.” The only question is which word to emphasize—more or less. How do you switch the … Read more
![Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1657286118_.png "Time for a content reboot? Here’s How To Tell [Rose-Colored Glasses]")
A great content strategy doesn’t apply only to what you’re going to say. It also should shape and change what you’ve said in the past. In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He wrote that a “new … Read more
![Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1656151228_.png "Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]")
Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the … Read more
