Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google’s Preferred Structured Data: JSON-LD vs. Microdata

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages prominently at the top of the page. There are multiple kinds of structured data, but only one of them is preferred by Google, so it’s important … Read more

Overcome third-party data challenges for CX success

Overcome third-party data challenges for CX success

A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you … Read more

50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

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