![You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/better-way-build-content-strategy-390x215.png "You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]")
Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more
Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies presentations eBooks White papers references Foil decks quiz tool You can find these on pretty much every list of content marketing types that comes up on Google. But the truth is that none these are types of content marketing. … Read more
Local SEO has historically been viewed as the art of directory optimization, Google business profiles, and local ads. And while these methods are effective for finding you in local search, they are only the tip of the iceberg of a successful local SEO strategy. Content plays a bigger role in local SEO than you might … Read more
