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If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
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Content Skills or Subject Matter Expertise?
Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more
A Simple Guide to Creating a Social Media Content Strategy
The first time someone told me to come up with a social media content strategy I had no idea what to do. Since then, I’ve learned that simple is best. If you can get the basics right, then you’re on your way to success. Having a social media content strategy for your small business will … Read more
