If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
A 4-Step Customer Journey Map Process for Better Content Results [Template]
Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more