5 Best Practices in Content Marketing That Leave Audiences Behind

5 Best Practices in Content Marketing That Leave Audiences Behind

Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to understand the best way to proceed. But many people erroneously equate “best” with “infallible” or “in every circumstance.” That’s not the best thinking for best practices. But some best … Read more

AI Tools Bug Out Because the Internet Can Never Forget

AI Tools Bug Out Because the Internet Can Never Forget

The internet never forgets. That famous meme dates to at least the early 2000s. The digital internet acts as a more permanent version of what philosopher and sociologist Maurice Halbwachs deemed as the “collective memory” in his book of the same name almost 100 years ago. He concludes societies have a collective memory that depends … Read more

How To Vet External Content Sources

How To Vet External Content Sources

They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more

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