Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist. @Twitter #Unskippable and @Sephora x TikTok use educational #content programs in a new … Read more
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more
