You learned a skill in grade school that can set your content apart today. Verbs can make all the difference in your sentences. That lesson learned in elementary school will let your content stand out in the proliferation of boring, weak, and ineffective language. By slashing through those wasted, wimpy verbs, your content will pack … Read more
Who cares who created the content? Sure, the person who wrote, recorded, or produced it cares. And probably, their parents do, too (if my personal experience is any indicator.) And maybe, if the person is a known expert or celebrity in their field, the publisher cares because their involvement will draw more attention. But for … Read more
![Creating Great Case Studies [Examples]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/06/1686793529_.png "Creating Great Case Studies [Examples]")
Case studies prevent your prospects from getting stuck in the funnel. That’s probably why almost two-thirds of B2B content marketers use the tactic. Case studies tell the story the prospective customer wants to know. Do you understand their pain points or need? Do you have a solution? Does it really deliver results? And case studies … Read more
