If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]
![Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653876025_.png "Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]")
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
