If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.
Brand
Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand mentions There is a longstanding idea in … Read more
15 Digital Content Mistakes That Can Hurt Your Brand
Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. I’ve rounded up most of the biggest suspects when it comes to content that … Read more
