To date or not to date? That’s the wrong content question [Rose-Colored Glasses]

To date or not to date?  That’s the wrong content question [Rose-Colored Glasses]

Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. … Read more

7 Questions Every Writer Should Ask To Craft an Effective Lead

7 Questions Every Writer Should Ask To Craft an Effective Lead

Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more

15 Content Creation Tools You Haven’t Tried Yet

Updated Feb 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or … Read more

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