Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals … Read more
![Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/02/content-analytics-meaningless-unless-you-have-agreement-390x215.png "Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]")
If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more
YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators with generating new video ideas by adding reports on trending. These features are previewed in a new video on YouTube’s Creator Insider channel, which … Read more
