Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

Your Content Analytics Are Meaningless Unless You Have This [Rose-Colored Glasses]

If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all. If any measurement is to mean anything, the first task is to agree on what equals success. It’s one of the unspoken secrets in all of marketing measurement. Agreement … Read more

YouTube Adding More Analytics Data About Views & Revenue

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators with generating new video ideas by adding reports on trending. These features are previewed in a new video on YouTube’s Creator Insider channel, which … Read more

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