In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
TikTok has introduced a new program called the Creativity Program Beta, designed to help creators earn more money with longer content. The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. What Is The Creativity Program Beta? The Creativity Program Beta is an invite-only program to help … Read more
