Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more
Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more
Link sharing on social media is always an adventure. Some platforms make it easier than others — Instagram allows you to link directly from your Stories as well as in your bio — but it’s still a tenuous process on TikTok. That’s where your TikTok link in bio comes in. Alpenglow’s TikTok The problem you … Read more
