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If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the same thing, as the world adjusted to this new normal.
Marketing
What Your Brand Can Do To Win the Instagram Game
Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more
Content Skills or Subject Matter Expertise?
Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more
