Have you ever gone to see a movie that got worse than you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it?
Take Binary Bias Out of Your Content Conversations
It’s a basic principle in marketing – create content that lets your audience know that your brand sees and hears them. Optimizing your content conversations to be inclusive of transgender, nonbinary, or gender-nonconforming consumers will help you have a better chance of capturing their attention, deepening their engagement, and earning their loyalty. You also will … Read more
