Shopping on social media, or social commerce, is changing the way your customers shop online and is expected to grow into a 1.2 trillion global industry by 2025. Social media is already a powerful tool for e-commerce — 77 percent of people use social media to learn more about a product or brand. Social commerce … Read more
Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in the Setup Assistant tab, under the Conversions section. How it works. The goals migration tool allows you to quickly recreate eligible goals … Read more
Updated April 13, 2022 Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content that has yielded promising results helps you expand your content library with less effort than … Read more
