How to Explain Content Marketing to Anyone [Fresh Examples]

How to Explain Content Marketing to Anyone [Fresh Examples]

What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content … Read more

Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly’s SEO Strategy: 11 Interesting Insights

Grammarly is a writing assistant. According to our data, its website gets an estimated 22.2M monthly search visits across 2,468 published pages. If Grammarly bought this same traffic via Google Ads, it would cost an estimated $5.1M per month. In this post, I’ll share 11 takeaways from my deep dive into the company’s SEO strategy. … Read more

What’s Your Word for 2023? [Rose-Colored Glasses]

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy New Year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions. Or … Read more

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