Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]

Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large and small: Incremental improvements fail to excite people enough to motivate change. When a content process is suboptimal but not so broken as to undermine success, the anticipated pain of changing feels greater than the … Read more

8 Types Of Remarketing To Consider

8 Types Of Remarketing To Consider

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid media marketers across the spectrum of industries. If you’ve tried remarketing and haven’t seen a … Read more

Google adds 3 new content guidelines for Education Q&A structured data

Google adds 3 new content guidelines for Education Q&A structured data

Google has added a new Content Guidelines section to its help document on Education Q&A structured data. The new guidelines. Here are the new guidelines Google has added: Education Q&A pages must follow the same content guidelines for Q&A pages. Your page must contain education related questions and answers. There must be at least one … Read more

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