“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old. Institutional momentum resists stopping (or changing). That’s true even when the answer … Read more
If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number … Read more
TikTok has become a go-to source for creating or watching short-form videos, but just because the concept is simple, doesn’t mean the app is as well. There are many features that you may have heard terms for thrown around, but never known how to use like stitching or duetting. And there are others that may … Read more
