While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable.
3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]
Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors cite two reasons to give up on personalization. The first is that real personalization is … Read more