Driving ROAS outside of Google and Microsoft

Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more

Microsoft Video Ads Are Now Broadly Available

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries. Over a year later, video ads are available to all Microsoft advertisers in the United States, Canada, the United Kingdom, France, Germany, Australia, and New Zealand. … Read more

Microsoft Bing adds 3 new shopping annotations

Microsoft Bing has recently added three notations to its search results pages that show price history, available coupons and ethical choice ratings. Price history. Bing shows a graph showing whether a product price has increased, decreased or is stable. It highlights the high, median and low prices. Here’s what it looks like: Microsoft Bing’s Price … Read more