Updated March 7, 2022 In the rush to get on the front page of Google search results, a major opportunity stands out as the most useful and relevant: featured snippets. At the top of many informational searches, these bits of text provide a quick answer to a searcher’s question. Since featured snippets outrank standard list … Read more
Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is heightened demand for information about a new topic, like there was during the outset of … Read more
Companies big and small now have the ability to achieve compelling and impactful marketing, no matter their budget. But, unlike larger businesses, small businesses and solo-creators don’t have a huge marketing department devoted to carrying out strategy. Thankfully, with modern marketing software, you don’t need an expansive team or years of experience to create a … Read more
