Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market. You may be struggling to reach a wider audience without paying for visibility via ads. Whether you’re starting a new company or are a well-established … Read more
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
Google has launched related search for content pages, a new AdSense feature that displays search terms related to the content of the pages users are reading, the company announced Monday. An example of AdSense’s related search for content pages. Image: Google. Why we care. The main benefit here is that you may be able to … Read more
