As part of another EU antitrust investigation, Google parent Alphabet offered to let rival ad intermediaries place ads on YouTube. European Commission sample. This development is likely to pave the way for Google to settle an EU probe, opened last year, without having to pay a fine. The EU initiated this most recent probe to … Read more
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated … Read more
YouTube begins displaying shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. Expanding the visibility of Shorts has the potential to amplify their reach, as they can now be discovered in more places throughout the YouTube website and app. This marks the first meaningful update to Shorts … Read more
