Google has announced a significant change for advertisers who use Google Analytics 4 (GA4) and Google Ads. As of March 31, 2023, Google Ads will solely use GA4’s conversion window settings, meaning advertisers can no longer configure conversion windows independently. The conversion window refers to the period following an ad interaction (such as a click … Read more
“This ship is just so hard to turn.” That phrase might sound familiar. I often hear it from clients, usually regarding some suggested change to existing processes. People lament the difficulty of doing something new because it requires changing or stopping something old. Institutional momentum resists stopping (or changing). That’s true even when the answer … Read more
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in the advertising. And it even goes beyond purchases — emojis are a fun way to connect with your audience. On mobile devices where emoji buttons and keyboards are common, we can … Read more
