Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…

Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used … Read more

This day in search marketing history: February 4

This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo. Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying principles of the internet: “openness and innovation.” There was some ironic back … Read more

This day in search marketing history: January 29

This day in search marketing history: January 29

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles … Read more

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