Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]

I saw a stat not long ago that said marketers spend 30% of their work week learning, implementing, or searching for new technology to make content creation and management easier and faster. I can’t find it now, so maybe I imagined it. But even if that isn’t true, it feels true. My experience with two … Read more

13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

If you plan to acquire new technology to support your content strategy, don’t look at the eye-popping Marketing Technology Landscape Super Graphic from Chief Martec. The most recent version (from 2020) details 8,000 products categorized into advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Whether you viewed this … Read more

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