While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. I speak daily with Fortune 500 brands refocusing efforts and budgets from expensive paid advertising and doubling down on SEO. They see good SEO practices not only … Read more
![Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661040025_.png "Content Strategy – Not Content – Can Be Your Brand’s Competitive Advantage [Rose-Colored Glasses]")
A CMO recently asked if he could push back on a word I used in a webinar – a word that marketers tend to throw around a lot. I replied, “Sure, push away.” The word was strategy. I had talked a lot in the webinar about how the content itself provides no sustainable competitive advantage. … Read more
Updated August 17, 2022 Anyone who didn’t win the billion-dollar Mega Millions jackpot this year needs to read this article. With the talk about the Great Resignation (or Great Reshuffle), I bet you’ve pondered the future of your money-making work. Even if you’re completely satisfied with your current employment, it’s smart to plan for future … Read more
