![Visual content for social media [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/02/1676492113_.png "Visual content for social media [New Research]")
We all think we have great taste. In the movie When Harry Met Sally, Marie (Carrie Fisher) and Jess (Bruno Kirby) move in together and argue over keeping his wagon-wheel coffee table. Jess insists, “I have good taste!” And Marie responds, “Look, everybody thinks they have good taste and a sense of humor, but they … Read more
![B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674658823_.jpg "B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
![How Much Does SEO Cost in 2023? [Industry Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674397836_.png "How Much Does SEO Cost in 2023? [Industry Research]")
In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (ie, hourly, retainer, or per-project). $501–$1,000 is the … Read more
