Almost everybody loves best practices. They let you learn what’s worked for someone else. They save you time because you don’t have to do research to understand the best way to proceed. But many people erroneously equate “best” with “infallible” or “in every circumstance.” That’s not the best thinking for best practices. But some best … Read more
Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media … Read more
They’ve been in my life for over 10 years. For most of that time, they gave me what I wanted. It wasn’t perfect, but no relationship ever is. Then, those imperfections cropped up more often. The community of sources on HARO no longer gave me what I needed. I wondered if it was me. What … Read more
