AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. My colleague Matt Bentley predicts that it will be hard to distinguish AI-generated content from human-written content … Read more
Just as content can help your brand, it can hurt it, too. Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. I’ve rounded up most of the biggest suspects when it comes to content that … Read more
Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more
