Instagram virality can be a natural byproduct for marketers who mix an understanding of the algorithm’s desires with a devotion to the customer-content experience. Instagram crawls content to determine how popular, valuable, and relevant posts are for an audience segment or individual. Thus, the algorithm is in control of the content that surfaces for Instagram … Read more
Updated March 7, 2022 In the rush to get on the front page of Google search results, a major opportunity stands out as the most useful and relevant: featured snippets. At the top of many informational searches, these bits of text provide a quick answer to a searcher’s question. Since featured snippets outrank standard list … Read more
Updated Feb 23, 2022 The right technology helps content teams create more and better work. That’s why 73% of B2B content marketers say they use content creation, collaboration, and workflow tools. But they’re not always easy to choose. And always need more than one. Sometimes you need a tool to spark a new idea or … Read more
