I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
![We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/09/1662960620_.png "We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]")
One of my favorite quotes comes from Henry Miller’s Big Sur and the Oranges of Hieronymus Bosch, a memoir about his time in the California location he loved. “If we are always arriving and departing, it is also true that we are eternally anchored,” he wrote. “One’s destination is never a place, but rather a … Read more
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help. Continue reading → . Follow us on Facebook | Twitter | YouTube WPAP … Read more
