Is every company now a media company? Though the answer has yet to be written definitely, I know how most content marketers would respond. Every successful company’s marketing strategy includes a functioning media management operation. Put simply, today, you may not be a media company, but you are definitely starting to operate like one. Even … Read more
Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets are due. Plans are being formed. Leftover money must be spent before the year’s end. Is it any wonder that marketers’ thoughts turn to technology? You may be mulling … Read more
Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more
