![What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1659206716_.png "What Do You Do When Inspiration for Your Content Marketing Plans? [Rose-Colored Glasses]")
Are you inspired? I was struck by a long article I read last weekend. In it, a content marketer lamented the state of content marketing and thought leadership. His primary complaint? The increasing uselessness of content platforms like Medium, Twitter, LinkedIn, and even trade publications. The author pointed to algorithmically driven content marketing as the … Read more
We’re exhausted. Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re tired. Didn’t somebody say 2022 would be better? The last two years have created a kind of fatigue that’s hard to pin … Read more
![Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658071819_.png "Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]")
“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets are going up or down, the message is still “let’s do more with less.” The only question is which word to emphasize—more or less. How do you switch the … Read more
