Updated April 21, 2022 No matter how far you’ve come in your content marketing career, you might wish you understood specific strategies, tactics, or skills more deeply. Or you might need a straightforward guide to explain content marketing basics to new team members. I traveled from print journalism to public relations to digital publishing before … Read more
I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more
“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages and cultures. For example, in France, they say “Le client n’a jamais … Read more
