![How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/how-create-blockbuster-b2b-stories-sell-390x215.png "How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]")
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more
![How planning can fail [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/how-planning-to-fail-can-succeed-390x215.png "How planning can fail [Rose-Colored Glasses]")
An interesting question came up recently in a marketing group I follow on social media: “What content should we create?” The first few comments on the post were what you might suspect. Some people encouraged the poster to interview people who fit their personalities to find out what they’re struggling with. Others spoke of overcoming … Read more
Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more
