Forget the never-ending conversations this week about Microsoft’s CoPilot, OpenAI’s launch of ChatGPT-4, and the US Copyright Office guidance for AI-created works. No, the buried news deserving your attention comes from a “big” announcement by YouTube. Get Robert Rose’s take in this week’s CMI News video, or keep reading for the highlights. Listen up on … Read more
Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist. @Twitter #Unskippable and @Sephora x TikTok use educational #content programs in a new … Read more
I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gene for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
