You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and what it all means to marketers. Go and read them. Most are pretty good. If you need some direction: So, I won’t provide a bunch of definitions here. Instead, … Read more
![Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/building-a-content-strategy-390x215.png "Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]")
Which part of a tightrope walk takes the most courage? Most people believe it’s the first step out on the rope. But the tightrope walker who narrates one of the short stories in the collection Vigilantes of Love says that’s not the case: “The hardest was the step after the first. That’s where you gained … Read more
Content strategy is a wicked problem. Do not worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” I like information researcher Jeff Conklin’s description of wicked problems as those “not understood until after the formulation of a solution.” … Read more
