Mastodon was all the craze when Elon Musk took over Twitter, but its growth has not just slowed in the past several weeks but has actually declined. The monthly active users are now at about 1.4 million after reaching 2.5 million users in November 2022. The growth and decline. Wired published a great chart showing … Read more
Growth hacking has long been touted as a “unicorn” marketing strategy that rapidly grows a company’s sales through the roof. But does growth hacking still work after a decade since the term “growth hacker” was coined? In this guide, you will learn what growth hacking is, where it originated, and whether or not it still … Read more
![Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1656151228_.png "Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]")
Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the … Read more
