Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used … Read more
Google’s video indexing report within Google Search Console added some new improvements, including video impressions overlay and sitemap filter. Google announced this was done to “help you understand the performance of your videos on Google and identify possible areas of improvement.” What is the video indexing report. The video indexing report shows how many indexed … Read more
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, … Read more
