How To Combine Machine and Human Input for More Effective Content

How To Combine Machine and Human Input for More Effective Content

In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more

7 Questions Every Writer Should Ask To Craft an Effective Lead

7 Questions Every Writer Should Ask To Craft an Effective Lead

Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more

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