I write and talk a lot about creating content. But learning how to listen is just as (if not more) important. Think about that last Zoom meeting you had. Your coworker was talking about the state of the business, the results from last quarter, or the proposed new project, and you had this internal dialogue … Read more
Updated April 13, 2022 Every content marketer wants people to get the most out of their content. But creating and distributing high-quality content across an increasing number of channels to manage takes a lot of time and resources. Reusing content that has yielded promising results helps you expand your content library with less effort than … Read more
You’ve heard the term “managing up.” But do you know what it means? Some articles, like this one from The Wall Street Journal, say managing up is “all about making your boss’s job easier.” That sounds nice, but really? Is that what’s going on here? Others, like this one from Harvard Business Review, define up … Read more
