Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that. This week, Cella by Randstad released its 13th annual In-House Creative & Marketing Industry Report (registration required). The … Read more
Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which … Read more
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and … Read more
