I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that. This week, Cella by Randstad released its 13th annual In-House Creative & Marketing Industry Report (registration required). The … Read more
