A New Responsibility of Content Marketing

A New Responsibility of Content Marketing

Is every company now a media company? Though the answer has yet to be written definitely, I know how most content marketers would respond. Every successful company’s marketing strategy includes a functioning media management operation. Put simply, today, you may not be a media company, but you are definitely starting to operate like one. Even … Read more

Should Your Content Team Play to Its Strengths or Fix Its Weaknesses?

Should Your Content Team Play to Its Strengths or Fix Its Weaknesses?

Do you know your own strength? What about your weaknesses? One business management and leadership theory suggests that people and teams will achieve more success by building on their strengths than by trying to fix their weaknesses. The theory doesn’t mean you should ignore weaknesses. Instead, it suggests you should invest deeply in talents and … Read more

3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp … Read more

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