Many industries grapple with unknowingly using AI-generated content. In higher education, for example, educators want students to write original content so they can evaluate students’ unassisted skills. So their use of AI content detection tools makes sense. But what about marketing? Does it matter whether a writer uses generative AI, such as ChatGPT, Google’s Bard, … Read more
I’m a sucker for mnemonics. In fact, I remember how to spell it by “Me Nomics Except M nOt N In Case Spelling.” OK, that’s a lie. But I dare say ChatGPT could never come up with that. Anyway, one of my favorite idea-remembering devices comes from my hero Philip Kotler. He reduces his perfect … Read more
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more
