Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated. We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating … Read more
We’re exhausted. Whether it’s one of the many side effects of the pandemic or any of the myriad choose-your-own-doomsday scenarios from the last 12 months, we can all agree on one thing: We’re tired. Didn’t somebody say 2022 would be better? The last two years have created a kind of fatigue that’s hard to pin … Read more
![Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658071819_.png "Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]")
“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets are going up or down, the message is still “let’s do more with less.” The only question is which word to emphasize—more or less. How do you switch the … Read more
