Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets are due. Plans are being formed. Leftover money must be spent before the year’s end. Is it any wonder that marketers’ thoughts turn to technology? You may be mulling … Read more
I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
![We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/09/1662960620_.png "We Don’t Talk About Creative Burnout—This Is Why We Should [Rose Colored Glasses]")
One of my favorite quotes comes from Henry Miller’s Big Sur and the Oranges of Hieronymus Bosch, a memoir about his time in the California location he loved. “If we are always arriving and departing, it is also true that we are eternally anchored,” he wrote. “One’s destination is never a place, but rather a … Read more
