Google’s stay of execution for third-party cookies in Chrome won’t last forever. Even if they push the deadline beyond the expected second half of 2024, the tracking tool’s demise is on the horizon. In the no-cookie era, you will still possess vital customer insights from your first-party data – the information people share directly in … Read more
Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more
Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, helped Simon conceive Start With … Read more
