When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience. From a technical perspective, you must be able to create a foundation for … Read more
It happens every Jan. 1. People set goals for the new year – and most stop working to achieve them within a month. The same thing happens after webinars, conferences, how-to articles, goal-focused podcasts, or motivational videos. People feel inspired to do something. As with New Year’s resolutions, people get hyped up and may take … Read more
![Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/your-audience-isnt-interested-in-just-facts-anymore-390x215.png "Your audience doesn’t really care about “just the facts” anymore. [Rose-Colored Glasses]")
Last week I spoke to a healthcare client whose team wanted to create a new customer experience using digital content. But they felt frustrated. Five years ago, with the help of some consultants from advertising agencies, they had the idea of launching a digital platform that would allow easy access to facts. All they needed, … Read more
