Search Engine Land celebrates its Sweet 16 today. While most of the original team from 2006 has moved on, the mission of Search Engine Land remains nearly the same as it has been since day 1. As explained by founding editor Danny Sullivan, Search Engine Land was created to be: A place where you can … Read more
Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific … Read more
Crawling is the first step on any page’s journey to a results page. Search engines must discover your page before evaluating it and deciding where to place it in the results. Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., … Read more
